Lifepoint Care Compilation

STUDIO: IV • Role: Creative Direction, Script, Storyboards, some Illustration, animation, compositing

LifePoint’s marketing team asked IV Studio to develop a general awareness campaign for their network of urgent care clinics. Since there was no direct action being requested of the user, were we able to approach in some really fun ways through the ‘emergency’ campaign. I was given the great honor of scripting these alongside Samuel Cowden, and then directing these pieces into their absurd fruition. I even got to animate some hands holding phones!