Logitech + Zoom • Raising the Bar
STUDIO: IV • ROLE: Creative director, storyboard, Script
Logitech’s newest family of video devices launched in full force in 2021 - bringing remarkable simplicity to video conferencing in a way that made communication over any distance feel seamless. The products themselves are so fresh and modern, they deserved a similar backdrop. Cue the abstract world-building of this campaign, setting the stark and sleek black and white devices among color pops and bold shaped environments. Our goal was to really zero in on the beauty of these cameras.
The team of artists on this one really crushed it. A massive hat tip to Julie Craft, Nicholas Ferreira, and Max Anderson for executing the impressive 3D to the nth degree. Be sure to turn your audio on and all the way up to hear the immersive audio talents of Joe Bassile.
Select styleframes:
We were tasked with creating an expandable campaign - one that could be used in all aspect ratios, as stinger videos for socials, email marketing, webinars, and beautifully rendered 4K still-image backdrops for marketing materials. This included four 6 second videos, two 15 second videos, and a hero 30 second video.
The 6 second videos are simply visual treats, highlighting the simplicity and beauty of the devices
The 15 second spots, a bit more immersive, were meant to be a marriage to a few key parts of their campaign: The devices are deployable in any conference room. The devices bridge the gap of distance experienced in remote work.
Process (work by Julie Craft, Nicolas Ferreira, Max Anderson):
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Client
Logitech
Studio
IV
Executive Producer
Samuel Cowden
Executive Creative Director
Zac Dixon
Creative Director
Taylor Yontz
Producer
Rebekah Hamilton
Script
Samuel Cowden
Taylor Yontz
Storyboards
Michael Cribbs
Taylor Yontz
3D Look Development
Max Anderson
Technical Director
Max Anderson
Art Direction
Michael Cribbs
3D Modeling / Lighting / Rendering / Animation
Julie Craft
Nicholas Ferreira
Max Anderson
Compositing
Julie Craft
2D Animation
Julie Craft
Music & Sound Design
The Chicken Sound